| Information Exploitation in Market Research |
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What We DidWe worked with this client to identify the changing information requirements of their global intranet and client extranet. These systems integrate with large, distributed databases and analytical applications to provide data insights through a browser based interface, web reporting applications and other web services. i-logue programme and project managers worked with subject matter experts and both internal and outsource developments teams to produce an integrated decision support environment for internal account managers and key clients. Outcome for the ClientThe client now has, and continues to develop, a sophisticated 'front end' to their vast and dynamic data resources. Product sales, marketing and category analysis information is now highly current, accurate and accessible on a global basis to many thousands of client and internal users. |
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i-logue has been working for many years with a multinational, market research company in the Fast Moving Consumer Goods (FMCG) sector who provide measurement and analytical services to retailers, distributors and manufacturers. In today's fast moving markets it is essential that this information is available to clients in near real-time to drive production, distribution and product placement.


